iPad customer satisfaction is (surprise!) quite high

Imagine my shock (not)! A new Software Usability Research Laboratory (SURL) study reported on The Loop shows that the iPad is keeping customers happy, with 83.65 percent of respondents saying that they were satisfied with the device.

SURL asked respondents to rate the user-friendliness of the iPad, and 62 percent rated the iPad as "excellent," 21 percent said it was "good," and 10 percent said it was the "best imaginable". Only 4 percent thought the usability of the iPad was "fair," 2 percent find it to be "poor," and 2 percent rate the usability as "awful."

What did people like the best about the iPad? The variety of apps, overall ease of use, the larger screen size (7" Android tablets take note), and portability. On the other hand, respondents were not happy with the poor quality of some apps, didn't like the inability of the iPad to play Adobe Flash, and had problems typing with the virtual keyboard.

Only 13 percent of respondents said that they use the iPad exclusively for work, but 52 percent say that they use an iPad at work -- meaning that they use it personally as well. Most of the respondents using iPads for work use it as a reference tool (almost 95 percent) and to create or edit documents (about 70 percent).

One survey result I personally found interesting was that almost 23 percent of respondents also own or use an Amazon Kindle. This may indicate that users find the eInk Kindle's ability to be easily read in bright sunshine to be a plus.

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Source: http://www.tuaw.com/2011/12/24/ipad-customer-satisfaction-is-surprise-quite-high/

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