If you have not yet implement a video conferencing solution in your organization, consider the article below which outlines its predicted growth in 2012. The two biggest reasons being the introduction of cloud based solutions and the need to reduce costs. Unlike many other solutions, one of the biggest benefits of Visimeet is its interoperability which allows it to operate on a variety of devices and platforms.
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Having begun to look at the overarching benefits that video conferencing can offer to business and why these will propel it to greater success in 2012, the second part of this article will consider how the technology is likely to develop in the year ahead.
Video Conferencing as Part of Unified Communications
Where video conferencing is likely to make its biggest impact in 2012 is as an integrated component of unified communications strategies. As such, the potential of the technology can be fully realized because unified communications offers the flexibility to combine video conferencing with other communication channels such as emails, instant messaging and collaborative file sharing. Collaborators can therefore easily switch between channels as the situation demands, for example, working together on documentation whilst taking part in video conference meetings.
According to research, unified communications as a whole is forecast to grow at a rate of 18% a year until 2015.
Advances in Tech
The biggest challenge facing video conferencing in 2012, and most likely the reason behind its anticipated jump in adoption rates in the near future, is that of interoperability. Currently many installations use proprietary protocols and are not cross compatible with other installations. In other words, a business may implement video conferencing facilities on two of their sites which can communicate effectively with each other but are then unable to link up with those of their clients, for example, who have employed a different provider and configuration. This has been a historical stumbling block since the technology began to take hold but companies are now beginning to look more seriously at how this can be overcome.
One factor in improving interoperability could well be the move from hardware reliant solutions to more software based ones. Traditionally, video conferencing installations in businesses have tended to involve static conference rooms with the hardware required to conduct meetings over video streams in situ. However, it is believed that the longer term trend is to move first to software based solutions and then ultimately the cloud, which as well as being far cheaper and scale-able than static conference rooms, also allows attendees to join a single meeting from a variety of devices ? from their own PCs, laptops, tablets and smartphones for example ? and therefore from any location, be it their desks or on the move.
Many workers are looking to utilize their own technology and their own devices in the work place as they often exceed the devices that are made available to them by their employer. This ?hot? trend of bring your own device (BYOD) will only further drive advances in cross compatible software based solutions that overcome the hurdles of interoperability mentioned above.
2012 therefore is likely to be a year in which video conferencing really takes a significant step forward as it demonstrates its worth in every area of society, from its familiar business territory to education, public services and social networking. And the more popular it becomes, the greater its flexibility and potential.
Source: http://www.iocom.com/blog/?p=544
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