IRVINE, Calif.?(BUSINESS WIRE)?
The University of California, Irvine Extension announced today three new online course offerings and one marketing webinar for Spring 2012. Designed to provide business marketing professionals with key strategies and tools necessary to aid in business growth, the courses, titled Google Analytics Certification-1 , Social Media for Public Relations and Blogging for Business , will begin in April. In addition, a webinar titled Transform Your Web Marketing into a Lead Generating and Revenue-Producing Engine , is scheduled for Wednesday, March 14 from 11:30 a.m. ? 12:30 p.m. PST.
?It is important that participants understand how Google Analytics, social media blogging for business and web marketing can enhance their skill sets and allow them to remain competitive in the marketplace,? said Melanie Mitchell, acting director of management, marketing and business programs at UC Irvine Extension. ?These platforms will not only ensure business growth through lead generation, but are also tools that can be applied to improve internal and external communications.?
Spring Courses:
In addition to these three courses, UC Irvine Extension will also host a free webinar titled Transform Your Web Marketing into a Lead Generating and Revenue-Producing Engine , on Wednesday, March 14, 11:30 a.m.-12:30 p.m. PST. The webinar, which will be presented by Tim Callen, a 20-year tech veteran, will teach participants how to use corporate websites, microsites, social media and additional marketing activities to increase lead generation and revenue.
UC Irvine Extension?s Internet Marketing Certification Program is designed to provide professionals with a comprehensive examination of internet marketing tactics and strategies and tools for business growth. The certificate programs provide opportunities for professionals to continue to learn about the latest business trends and best practices to remain competitive. For additional information, please visit: .
About UC Irvine Extension: University of California, Irvine Extension is the continuing education arm of UC Irvine. Through thousands of courses and programs offered on campus, online and on site, UC Irvine Extension helps adult learners reach their career advancement and personal enrichment goals?and is celebrating 50 years of providing universally accessible, university-level learning to local, regional, and global communities. Learn more at extension.uci.edu , or join us on Facebook at facebook.com/uciextension .
About the University of California, Irvine: Founded in 1965, UCI is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UCI is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County?s largest employer, UCI contributes an annual economic impact of $4.2 billion. For more UCI news, visit www.today.uci.edu .
Tags: business marketing
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