DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/102cf4/south_africa_brand) has announced the addition of the "South Africa Brand Report: Consumers of Sports Drinks" report to their offering.
?South Africa Brand Report: Consumers of Sports Drinks?
This comprehensive report examines the South African consumers of sports drinks: historical market sales (past 5 years), sales forecasts until 2014, local and global consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non-users) of sports drink consumption? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
- What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the entire sports drink category (minimum category sample = 6363 consumers), as well as a detailed segmentation by brand, namely: Energade, Game, Lucozade, Powerade and USN.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the sport drink category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research report?
- The report focuses on consumer-based intelligence - the most valuable brand asset
- Provides a comprehensive analysis of the big picture with local and global consumer/market trends
- Historical sales (past 5 years) and sales forecasts until 2014
- Includes a detailed competitor analysis and brand positioning
- 81 page report with 75+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
Companies Mentioned:
- Energade
- Game
- Lucozade
- Powerade
- USN
For more information visit http://www.researchandmarkets.com/research/102cf4/south_africa_brand
Source: http://feeds.businesswire.com/click.phdo?i=c4c26f56694a625e3a98ce69eca3077d
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